Discussing HBO Max’s rebrand to “Max”: A rebranding misstep?
As fellow marketers, I’m sure you’ve noticed the recent shift from HBO Max to the simpler moniker, “Max”. This significant rebranding decision has sparked numerous conversations in our field, with many citing it as a potential rebranding faux pas. HBO has spent decades building a robust brand identity synonymous with high-quality content. However, the decision […]
How did upstart Nike become a global brand?
Did you ever wonder how some of the greatest brands and ad campaigns got started? We’re not talking about the watered-down, manicured versions of a company’s origin story created by PR in consultation legal, but what really happened. In the April movie release of “Air,” Matt Damon and Ben Affleck tell the story of how […]
Top trends in marketing in 2023
What comes next in marketing and tech? Tech leaders at HubSpot’s User Conference discussed the trends that are driving their business decisions. There’s a lot to learn and think about. Griffin LeFleur, a senior marketing operations manager at Swing Education told a packed session that his conversational marketing channel of choice is live chat. […]