Amplify your marketing efforts with Instagram’s Threads app
As part of our commitment to bring you the most effective and innovative strategies in marketing, we wanted to introduce a relatively new tool that has the potential to significantly enhance our content marketing initiatives: Instagram’s Threads app. Threads is an intimate communication platform that enables users to share media with a select ‘Close Friends’ […]
Future prospectus from the AMADC president and board
Dear AMADC Members, As President of the American Marketing Association DC (AMADC), I want to take this opportunity to acknowledge your continued support and involvement, which is the cornerstone of our community’s success. The past year has demonstrated the resilience, innovation, and creativity within our AMADC community, as we’ve navigated challenges brought on by unprecedented […]
Does Ad Exposure Affect Brand Recall?
New and Emerging Brands Benefit from TV Added to Their Digital Campaigns Effectv worked with MediaScience to study how different types of ad exposure impact memory. A digital environment, consisting of either short-form YouTube clips or feed-based Facebook advertising (both on a mobile device), was tested with and against the TV environment, consisting of either […]