Future prospectus from the AMADC president and board
Dear AMADC Members, As President of the American Marketing Association DC (AMADC), I want to take this opportunity to acknowledge your continued support and involvement, which is the cornerstone of our community’s success. The past year has demonstrated the resilience, innovation, and creativity within our AMADC community, as we’ve navigated challenges brought on by unprecedented […]
Does Ad Exposure Affect Brand Recall?
New and Emerging Brands Benefit from TV Added to Their Digital Campaigns Effectv worked with MediaScience to study how different types of ad exposure impact memory. A digital environment, consisting of either short-form YouTube clips or feed-based Facebook advertising (both on a mobile device), was tested with and against the TV environment, consisting of either […]
Embracing the future of customer experience
In this ever-evolving digital landscape, staying at the forefront of technological advancements is not just beneficial – it’s crucial. It is with this sentiment in mind that we are excited to shed light on Adobe’s innovative contribution to the marketing sphere: the new AI Suite. Adobe’s new AI Suite employs the power of artificial intelligence […]