“Beyond the Rainbow—Why Pride Isn’t a Party”
Rana Reeves, founder and creative director of RanaVerse, joined AMADC for an exploration of Pride as a marketing moment during a recent AMADC webinar, “Beyond the Rainbow—Why Pride Isn’t a Party” He discussed what current situation for lesbian, gay, bisexual, and transgender (LGBTQ) rights and other intersections mean for brands and how they integrate with […]
Pride Month
As a member of the LGBTQIA+ community, I always associate Pride Month with the beginning of summer. It is a wonderful time of year filled with sunshine, warm weather, and rainbows everywhere. As a member of the marketing community, the branding of these rainbows really stands out to me.
Howard University Wins First AMADC Marketing Case Competition
After more than a year prepping, the American Marketing Association’s D.C. chapter hosted its first Collegiate Case Competition on April 23, 2021. Two teams–Howard University and the University of Richmond–competed in the finals after tackling Goodwill Industries International’s (“Goodwill”) challenge to come up with marketing plans addressing the organization’s need to educate young professionals about […]