Let People Talk: Rediscovering the Human Side of Marketing Insights
Marketers have access to more data than ever, but that abundance can sometimes pull us away from what truly drives consumer behavior: human motivation. I’ve spent my career studying why people make the choices they do (often irrationally) and helping brands connect those dots in ways that drive growth. If there’s one thing I’ve learned […]
Do More Likes Lead to More Clicks? Evidence from a Social Advertising Field Experiment
Social media has transformed how brands interact with consumers, making platforms like Instagram and Facebook critical for advertising success. As businesses invest billions into social ads, understanding how users engage with these ads is more important than ever. But how do social signals such as likes influence user behavior? Article continues at ama.org
Those Who Know Less About AI are More Likely to Adopt It
Who’s adopting AI faster: tech-savvy experts or beginners? With artificial intelligence becoming increasingly integrated into daily life, this question carries enormous implications for marketers and product designers. A new Journal of Marketing study reveals a surprising answer: Consumers with lower AI literacy are more likely to adopt AI tools because they view AI as magical and awe-inspiring. Article continued […]