How Artificial Intelligence (AI) Allied With Emotional Intelligence (EI) Can Boost Your Future Marketing Strategy
Artificial Intelligence (AI) allied with Emotional Intelligence (EI) can Boost your Future Marketing Strategy. Marketers know the importance of connecting with their audience is crucial to every touch point and success in any campaign. Being able to create this authentic relationship is an art and developing it is a mastery. Integrating AI and EI can […]
The 2023 Comcast Advertising Report: Actionable Insights for the Modern Multiscreen TV Advertiser
The 2023 Comcast Advertising Report was designed to help simplify the complexity that buyers and sellers are facing today as TV viewing continues to shift. This second annual report analyzes data insights across Comcast Advertising; in addition to data from Effectv, it includes platform insights from FreeWheel, Comcast’s advertising technology platform, to offer a unique […]
Does Ad Exposure Affect Brand Recall?
New and Emerging Brands Benefit from TV Added to Their Digital Campaigns Effectv worked with MediaScience to study how different types of ad exposure impact memory. A digital environment, consisting of either short-form YouTube clips or feed-based Facebook advertising (both on a mobile device), was tested with and against the TV environment, consisting of either […]