Remembering past president Patrick King
It is with profound sadness and heavy hearts that we share the devastating news of the passing of our Past President, Patrick King. It is an unimaginable loss for AMADC, AMA National, and the entire DMV marketing community. We extend our deepest condolences to his family and friends during this difficult time. Patrick King was […]
Discussing HBO Max’s rebrand to “Max”: A rebranding misstep?
As fellow marketers, I’m sure you’ve noticed the recent shift from HBO Max to the simpler moniker, “Max”. This significant rebranding decision has sparked numerous conversations in our field, with many citing it as a potential rebranding faux pas. HBO has spent decades building a robust brand identity synonymous with high-quality content. However, the decision […]
How did upstart Nike become a global brand?
Did you ever wonder how some of the greatest brands and ad campaigns got started? We’re not talking about the watered-down, manicured versions of a company’s origin story created by PR in consultation legal, but what really happened. In the April movie release of “Air,” Matt Damon and Ben Affleck tell the story of how […]