Special Feature by Effectv – Data-Driven Decisions: Big Advantages for Small Businesses
Every marketer knows buyer journeys – how consumers are informed of products or services and make purchase decisions – are evolving. An element of that evolution is the growth of how consumers are spending time with video as streaming as a source of entertainment and information grows in adoption.
Board Member Spotlight: Kaelyn Banks
Board Member Spotlight – meet Kaelyn Banks, AMADC’s Membership Chair.
Special Feature by Effectv – TV and Streaming: Dispelling the Myths
Advertisers today face many difficult choices. New data reveals the ideal balance of linear TV and streaming advertising to achieve maximum campaign reach.