Do More Likes Lead to More Clicks? Evidence from a Social Advertising Field Experiment
Social media has transformed how brands interact with consumers, making platforms like Instagram and Facebook critical for advertising success. As businesses invest billions into social ads, understanding how users engage with these ads is more important than ever. But how do social signals such as likes influence user behavior? Article continues at ama.org
Those Who Know Less About AI are More Likely to Adopt It
Who’s adopting AI faster: tech-savvy experts or beginners? With artificial intelligence becoming increasingly integrated into daily life, this question carries enormous implications for marketers and product designers. A new Journal of Marketing study reveals a surprising answer: Consumers with lower AI literacy are more likely to adopt AI tools because they view AI as magical and awe-inspiring. Article continued […]
Inside the Consumer Brain: How Neuroscience Can Predict Ad Enjoyment
Video advertising continues to dominate digital marketing budgets; however, a fundamental question persists: What drives consumers to genuinely like an ad? How do consumer preferences and their psychological roots emerge when individuals watch video ads? Article continues on ama.org