Struggling to Navigate Global Trade? Rely on the Power of Marketing
Decades of increasing import competition have put immense pressure on U.S. firms. A Journal of Marketing study finds that strong marketing leadership, strategic differentiation, and robust customer relationships are keys to sustaining revenue growth amid global trade challenges. Article continues at ama.org
Addressing Consumer Well-Being in “Immersive Services” like Healthcare, Education, and Hospitality
“Immersive services” are everywhere, from hospitals and eldercare facilities to schools and travel experiences. These services surround consumers, embedding them within structured environments that shape their daily lives. But what happens when these structures limit the consumer’s freedom to make independent choices? A new Journal of Marketing study explores this question, uncovering the challenges and opportunities for empowering consumer […]
An Innovative New Tool Draws on Emojis to Improve Consumer Sentiment Analysis
In today’s hyperconnected world, social media has become a critical channel for businesses to understand consumers. While social listening tools are widely used, they often fall short, providing only a superficial understanding of consumer sentiment. Existing methods struggle to capture the full spectrum of emotions beyond basic sentiment (positive, negative, neutral), hindering companies’ ability to […]