Last summer, AMADC began a two-year strategic journey with an ambitious goal: strengthen our Chapter while expanding the value we create for our members and the broader DMV marketing community.
Some of that work has been highly visible: new programs, new partnerships, and more opportunities to learn and connect. Other work has happened behind the scenes, strengthening our technology, governance, leadership, and operations.
Both matter because our philosophy is simple: strong organizations create strong communities.
One Year In, There’s a Lot to Celebrate
Over the past year, we delivered more than 30 educational, networking, mentoring, and leadership programs, generating nearly 1,400 registrations. The ONE Party alone brought together 345 members of our community with our sister organizations, making it our largest networking event of the year.
We launched a redesigned website, invested in new technology to improve the member experience, significantly expanded sponsorship support, and strengthened the systems and leadership practices that help AMADC thrive.
Our success wouldn’t be possible without a community of volunteers, Board leaders, sponsors, partners, and members like you willing to contribute their time, ideas, expertise, and support.
So, What Comes Next?
Year One was about building the foundation. Year Two is about putting it to work.
Our focus now turns toward strengthening member value and engagement, making better use of our digital tools, growing partnerships and sponsorships that allow us to invest back into the community, and expanding AMADC’s role as a connector across the DMV marketing profession.
We’re also finding new ways to put Community First into action. Our new Impact Lab, for example, will connect marketing professionals with nonprofit organizations that can benefit from their expertise, creating an opportunity for our community to make an impact well beyond AMADC.
The Next Chapter Is Ours to Build
A strategic plan shouldn’t sit on a shelf. It should help us decide where we invest our time, energy, and resources while keeping us focused on the community we are here to serve.
We’ve accomplished a lot in the past year, and there is much more ahead. Attend a program. Bring a colleague. Volunteer. Become a mentor. Share your expertise. Connect us with a partner. And keep telling us what you need from your professional community.
This isn’t just a strategic plan the Board is implementing for our members.
It’s a roadmap for what we can build together. And we cannot succeed without you.
That’s Community First.
