Addressing Consumer Well-Being in “Immersive Services” like Healthcare, Education, and Hospitality
“Immersive services” are everywhere, from hospitals and eldercare facilities to schools and travel experiences. These services surround consumers, embedding them within structured environments that shape their daily lives. But what happens when these structures limit the consumer’s freedom to make independent choices? A new Journal of Marketing study explores this question, uncovering the challenges and opportunities for empowering consumer […]